Google PageRank Update August 2012- Is Google PageRank important?

Is Google PageRank still important for bloggers or Online business owners.
It’s not that easy to say in one sentence, “No Google PageRank is not important at all?” Before coming to any conclusion we must go through the areas which is related or using Google PageRank.

Position in SERP- For 99% people, when we talk about ‘Google PageRank’ they relate it with only one thing, ‘position in SERP (Search Engine Result page)’. In the starting of Google era, Google was using ‘PageRank’ as one of the most important factor for deciding the position of a url in SERP; then people started manipulating the ‘PageRank’ and Google decided to decrease its influence level in algorithm.

Google Search Algorithm expert, ‘Matt Cutt’ has confirmed many a times that Google is using around 200 factors (signals) to calculate the position of a url in SERP and PageRank is one of them. If it is one of those 200 signals that are used by Google then it is clearly a recommendation that we must not get obsessed with it but we must neither ignore it.

Below Image is clearly explained how PageRank still have its importance indirectly in SERP as well.

Every Blog is looking for Traffic. Main source of traffic is Google. To get a better position in SERP you need backlinks. Value of backlink is measured by the PageRank of the page which is giving the back. So ultimately power is still in hand of PageRank.

Guest Post- When we choose a blog to put a Guest post on it then we use two criteria to select it

1. Popularity of blog (Their Traffic).
2. Google PageRank

Whether you except it or not but it is a fact that ‘PageRank’ play an important role in deciding the selection of a blog for guest post.

If I am having a blog which is getting 1000 visitor per day but my PageRank is ‘0’ (zero) then nobody will show interest in my blog but if I have PageRank ‘2’ or above then people are waiting to do a guest post for me (no matter how much traffic I am getting).

Reason is very much clear, people use to do Guest post to get couple of do-follow backlink and value of backlink is measured by the PageRank of the domain which is giving you backlink.

Direct Ads- When you approach client for Direct Ads on your blog to earn some money at that time also you put three basic things to compare your blog with others.

1. Traffic
2. Google PageRank
3. Alexa Rank

Reason is, Google PageRank is a kind of trust that Google showing in your blog or website and your content; somehow it’s a measurement of your quality work in respect of Google and as Google is market leader in Search market so this trust have a great impact in online business.

Now we can say that although PageRank is not that important in term of SERP but still it is important for getting Guest Post, Comments and Direct Ads. It still work as an authority system to decide the value of a blog or website in World Wide Web.

Conclusion- We must not get obsessed with it but we must neither ignore it.

Sorry I forgot to tell you guys that title of this post suggest that next Gogle pagerank is due in first week of August 2012. Don’t forget to share your updated pagerank with us.

UPDATE-  Google has just started pr update process. SEOBLOGGERSTIPS is now PR-2 (from PR-0 , in almost 73 days)