SEM, SEO & PPCWhat is SEM?
Most internet users use search engines to find information, products and services that they are looking for, in fact ‘93 percent of users worldwide use search engines to find websites’ - Forester Research.
SEM techniques allow you to be found among the millions of web pages available on the internet. Many of your competitors will already be using these techniques and benefiting from the traffic that their online marketing is producing. SEM Benefits
Search Engine Marketing is great way to market your company’s products or services to online users in a direct and relevant manner. This can be achieved by bidding on keywords and key terms through Pay Per Click techniques and through Search Engine Optimisation techniques. Search engine marketing ensures you are delivering an almost immediate solution to online users that may not have previously known your website existed. The great thing about SEM is that its impact is directly measurable. You will be able to monitor the benefits you receive from the SEO and PPC techniques.
This typically includes: O Search Engine Optimization (SEO) O Pay per Click Keyword Advertising (PPC) What is SEO?SEO is a fundamental part of search engine marketing (SEM). It requires constant updating and continuous attention of the website content for solid, long-term effective results. 'Natural' Search Engine Optimization (SEO) is the practice of guiding the design and development of a website so that it will naturally attract visitors by winning top rankings on the major search engines for selected search key word phrases. It is common that search engine rankings go up and down all the time. Many webmasters are unsure what they have to do to keep their web sites at the top of the search engine result pages. There are two main factors that influence the rankings of your web pages. Read more about SEOThis typically includes: O On Page Optimization O Off Page OptimizationWhat is on page Optimization?
On-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density,etc.
What is off Page Optimization?
Off-Page optimization refers to the ranking factors that are usually out of your control. The most important off-Page factor is the links to your web site. Link Buildings are part of Off Page Optimization.Search engines use these two main factors to determine the rankings of your web pages. SEO Process is a combination of on page and off page optimization in which off page optimization is most crucial to rank a website on major search engines. It helps to achieve, maintain and improve the ranking by chasing down major competitive keywords. This is why most of the companies go for off page optimization.
What is Link Building?
In terms of traffic building, organic search engine rankings and internet sales, link building is one of the most important aspects of search engine optimization. Link popularity or building simply refers to the mechanism of securing text links pointed at your website and strategic landing pages in order to increase rankings. This is often referred to as Off Page Optimization. Currently, link building - developing quality relevant one way links (also known as backlinks or inbound links) - to your website is one of the most important factors in SEO and achieving high rankings in the searchengines.
Read More about Link Buiding What is PPC?
Pay-Per-Click (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an advert you have placed in a search engine’s results. Therefore, you only pay each time someone visits your site. Read More About PPC
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